About Studio to Market

Studio to Market is the framework behind HomeMaking, and the program that will produce the cohorts and exhibitions that follow.

Clarity is the basis for connection. Studio to Market helps artists draw out their own thinking about the meaning, identity, and distinctiveness of their work, then make intentional choices about what they communicate.

That clarity gives process, biography, exhibitions, and accomplishments a larger context: what the work means, why it matters, and what the artist wants others to understand about it.

Consistency gives that clarity strength. Across narration, exhibitions, websites, applications, studio visits, and other public-facing contexts, each point of contact reinforces the same understanding of the work and creates another opportunity for connection.

HomeMaking is the first exhibition developed through Studio to Market.

What We Do

From making to leverage.

Studio to Market helps artists move from making work to understanding, presenting, explaining, promoting, documenting, and leveraging that work in the world.

Studio to Market combines individual coaching with close attention to the artist and the work. Through conversation, artists draw out the meaning already present in what they make and develop a clearer way to communicate it to others.

  • Distinctiveness

  • Audience

  • Positioning

  • Opportunities

  • Follow-Up

  • Narrative

A colored-pencil drawing of a hand by Seline Lopez, created during a Studio to Market work session.
An artist looking closely at her work during a Studio to Market session.
Stacked artist prints and materials laid out during a Studio to Market cohort work session.

Advisors

Our advisors.

Portrait of Lisa Lowenstein

Founder and project lead

Lisa Lowenstein

Lisa brings 30 years of experience as an international consultant to creatives, artists, creative businesses, and arts institutions. Her work focuses on helping creative people and organizations clarify their distinctiveness, strengthen their public-facing language, and develop strategy without losing the qualities that make the work their own.

Portrait of Jerry Suggs

Co-Founder & Advisor, Partnerships & Fiscal Sponsorship

Jerry Suggs

Jerry Suggs brings experience in nonprofit administration, public education, cultural programming, and community partnership work. He is formerly Manager of Education, Programming and Partnerships at WaterFire, formerly a teacher, advisor, and administrator in the Rhode Island State school system, a women's basketball coach, and a New England Basketball Hall of Famer.

Lowenstein and Suggs share a longstanding commitment to mentoring young people and supporting their development.